Our Story

Welcome to Elise Seren — where artistry meets authenticity, and luxury is grounded in meaning.

Elise Seren is a small, independent label — born from a love of beautiful design and meaningful style, and inspired by the extraordinary, creative women who’ve shaped my life.

My mother had a deep appreciation for style and self-expression. She sewed many of my clothes over the years — from intricate smocked dresses when I was a child, to fabulous fluro 80s creations in my tween years, and later, elegant work dresses when I became a business owner. She has an impeccable eye and a love of beautiful fabrics and prints — a taste we both share — and she taught me that style is not about trends, but about expressing who you are. That influence has led to the creation of boutique label Elise Seren: a brand for women who are confident, curious, and unapologetically themselves.

At Elise Seren, we embrace a slower, more intentional approach to fashion. Our collections are made in small batches, ensuring each piece is exclusive. This is about creating a lifestyle of joyful authenticity, and meaningful moments. Silk, with its timeless elegance, is the perfect fabric for this journey — luxurious, long-lasting, and gentle on the planet.

Every piece is carefully crafted in Auckland, New Zealand. Supporting local artisans and contributing to the New Zealand fashion industry is central to our ethos — a commitment to quality and creativity close to home.

This is a brand born out of connection — to creativity, to heritage, to the women we become.

Step into something bold. Wrap yourself in something timeless.
And most of all, be your own muse.

With love,
Amber — Founder of Elise Seren