Our Story

Welcome to Elise Seren — where artistry meets authenticity, and luxury is grounded in meaning.

Elise Seren is a small, independent label — born from a love of beautiful design and meaningful style, and inspired by the extraordinary, creative women who’ve shaped my life.

My mother had a deep appreciation for style and self-expression. She sewed many of my clothes over the years — from intricate smocked dresses when I was a child, to fabulous fluro 80s creations in my tween years, and later, elegant work dresses when I became a business owner. She has an impeccable eye and a love of beautiful fabrics and prints — a taste we both share — and she taught me that style is not about trends, but about expressing who you are. That influence has led to the creation of boutique label Elise Seren: a brand for women who are confident, curious, and unapologetically themselves.

At Elise Seren, we embrace a slower, more intentional approach to fashion. Our collections are made in small batches, ensuring each piece is exclusive. This is about creating a lifestyle of joyful authenticity, and meaningful moments. 

Every piece is carefully crafted in Auckland, New Zealand. Supporting local artisans and contributing to the New Zealand fashion industry is central to our ethos — a commitment to quality and creativity close to home.

This is a brand born out of connection — to creativity, to heritage, to the women we become.

Step into something bold. Wrap yourself in something timeless.
And most of all, be your own muse.

With love,
Amber — Founder of Elise Seren